Williams team principal James Vowles has pointed to Netflix's Drive to Survive as a "turning point" for Formula 1 as he discussed how the media has changed the championship.
The popular docuseries was instrumental in the boom in popularity of F1 in America, and also among a younger audience. Since its release in 2019, the docuseries has provided fans with an insight into the drivers' personalities and parts of their homes lives, which has seen the drivers gain millions of followers on social media.
