Democratic U.S. Senate nominee James Talarico is launching his first TV ad of the general election Thursday with a spot in Spanish set to air during the FIFA World Cup, continuing his push to win over the Latino voters who are expected to be pivotal in Texas’ November midterms.
The statewide ad buy, first shared with The Texas Tribune, comes in at more than $800,000, according to Talarico’s campaign, a sizable spend nearly five months out from Election Day. It is a sign of the Austin Democrat’s cash-flush campaign coffers and his focus on bringing Latino voters back to the fold, following recent election cycles when their swing to the right powered landslide wins for Texas Republicans.
