James Jean is one of the most creative artists working today, and creates with traditional techniques to create elegant, complex illustrations as well as using the best digital art software. His latest work for the new Lunar New Year Johnnie Walker Blue Label is a striking snake design, but what's the message behind the art?
James Jean is not new to branding campaigns, he worked on previous year's designs for Johnnie Walker and created one of our favourite posters for the film Everything Everywhere All At Once. But this year's art for Johnnie Walker is personal, with the artist describing it as a 'bridge between the past and the future' and enabled him to embrace his Asian heritage.
