Most people in the combat sports world at large know there’s no love lost between crossover boxing star Jake Paul and UFC CEO Dana White.
Fewer likely know Paul and now-former UFC bantamweight champion Sean O’Malley are partners on an upstart men’s deodorant brand. It was in the vein of a chance to see his friend fight that Paul, in a video he posted to Instagram on Sunday, that Paul defied what he says is a ban on UFC event attendance by White – and wore a disguise to get into UFC 306 at Sphere in Las Vegas, presumably as a ticketed customer.
