Jake Arnold Says the ‘Curtain Effect’ Is One of the Most Transformative Design Moves You Can Make – And His New Everhem Collaboration Proves It

Jake Arnold posing on the cream sofa of a stately sunlit living room featuring a trio of tall arched windows dressed with powdery blue curtains.

There’s been a surge of enviable room transformations circulating on social media touting the ‘curtain effect’ – a deceptively simple technique that delivers an outsized return on drama, depth, and polish from a well-dressed window (or even a bare wall). Anyone can do it. Designers, however, do it best – which is why Jake Arnold decided to take his A-list window treatment wisdom public, partnering with Everhem to make this surprisingly powerful design move more available to the rest of us.

The new Jake Arnold x Everhem collection spans nearly every window treatment scenario imaginable. From full drapery and Roman shades to café curtains and newly introduced fixed panels. Standouts include the sculptural London Shade, the relaxed Jake Pleat Drapery, and the Sudare Woven Wood Shade, which takes cues from traditional Japanese weaving.