At Milan Design Week 2024, Indian brand Jaipur Rugs demonstrated its expertise with three new collections unveiled at its boutique store next to Piazza Castello, in the hearth of the city. The company collaborated with Vimar1991, the prestigious yarn producer owned by Chanel since 2020, with Michele de Lucchi’s AMDL Circle, as well as with multidisciplinary practice DAAA Haus.
Based in Rajasthan, Jaipur Rugs was founded in 1978 by Nand Kishore Chaudhary, also known in India as the Gandhi of the carpet design industry: it began with nine artisans on two looms and grew to become one of India's largest companies of hand-knotted rugs, related to a strong social foundation.
