It’s been around six months since Jaguar, the 89-year-old British premium car brand, decided to arguably torpedo its legacy in search of a new, younger audience. Depending on who you asked, it was either the boldest or stupidest brand decision in years.
Last November, Jaguar’s debut of an advert showing a diverse, gender-fluid set of fashion models but crucially, no car, inspired a wave of vitriol days after the election of Donald Trump to the White House.
