In the world of fashion, designers are no strangers to choosing alternative locations for their runway shows. Breaking away from the traditional fashion week cities, they seek out unique destinations to showcase their collections. One designer, in particular, has solidified Southern France as his preferred locale – Simon Porte Jacquemus.
On Monday, shortly after the conclusion of haute couture events, Jacquemus hosted his eponymous brand's runway show in the enchanting town of Saint-Paul-de-Vence. This medieval village, nestled in the French Riviera, has a rich history and was once a haven for renowned artists like Marc Chagall and Pablo Picasso. With its splendid views of the surrounding countryside and the glistening Mediterranean Sea, it provided an idyllic backdrop for the fashion spectacle.
The show, titled 'Les Sculptures,' took place at the Fondation Maeght, a private museum celebrated for its extraordinary sculpture garden and extensive collection of Alberto Giacometti pieces. This unique venue added a touch of artistic sophistication to the runway event and perfectly complemented Jacquemus' vision.
As the lights dimmed and the music started, front-row attendees were treated to a feast for the senses. Celebrities like Julia Roberts, esteemed fashion stylist Carine Roitfeld, and entrepreneur Kylie Jenner graced the coveted front-row seats, eagerly awaiting the unveiling of Jacquemus' latest collection.
The co-ed presentation kicked off with supermodel Gigi Hadid leading the pack. She donned a striking sculptural silhouette, wearing a belted coat with exaggerated shoulders, a bold collar, and a round neckline. This architectural ensemble set the tone for the show, showcasing Jacquemus' signature aesthetic seamlessly.
Men's outerwear followed suit with a similar neckline, creating a bold silhouette with pronounced shoulders and upper arms cinched at the waist. The impeccable tailoring and attention to detail were evident in every design, making the collection a true work of art in itself.
One standout look from the runway was worn by none other than Kylie Jenner. Sporting a vibrant red mousseline dress, she embodied the essence of Jacquemus' vision. The dress featured the same bold shoulders and draped neckline seen on the runway, ruching elegantly into a mini dress. In a move that delighted fans, the dress was instantly available for purchase on the brand's ecommerce store at a price of 1,220 pounds.
Once again, Jacquemus delivered a captivating runway show that merged fashion, art, and natural beauty seamlessly. By choosing the picturesque town of Saint-Paul-de-Vence as the backdrop and the Fondation Maeght as the venue, he created an experience that will be remembered in the fashion industry for years to come. With each collection, Jacquemus continues to push boundaries and cement his place as a true visionary in the world of fashion.
