
In the world of fashion, designers are no strangers to choosing alternative locations for their runway shows. Breaking away from the traditional fashion week cities, they seek out unique destinations to showcase their collections. One designer, in particular, has solidified Southern France as his preferred locale – Simon Porte Jacquemus.
On Monday, shortly after the conclusion of haute couture events, Jacquemus hosted his eponymous brand's runway show in the enchanting town of Saint-Paul-de-Vence. This medieval village, nestled in the French Riviera, has a rich history and was once a haven for renowned artists like Marc Chagall and Pablo Picasso. With its splendid views of the surrounding countryside and the glistening Mediterranean Sea, it provided an idyllic backdrop for the fashion spectacle.