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Marie Claire
Marie Claire
Lifestyle
Danielle Jackson

Jacquemus Gives the Ponytail a Fashionable Upgrade During Paris Couture Week

A model walks the runway wearing side a ponytail.

Paris Haute Couture Fashion Week F/W '26 is officially underway, and while the street style for the week is already leaving me breathless (including, but not limited to, a mixture of beehive updos, sleek chignons, and colorful eye makeup) most of the magic is obviously happening on the runway—specifically at the Jacquemus show. On Jan. 25, Jacquemus returned to the runway to present its Fall/Winter '26 collection at the Picasso Museum in Paris, and everything from the sculptural designs to the prints to the glam was a callback to the '80s. There were sequins, there were polka dots (you should know by now how the MC team feels about those), and there was the beloved side ponytail that I personally will defend until the day I die.

During the show, each model hit the runway in minimal makeup since the hair and garments did most of the talking. For the most part, the hair was pretty uniform in that almost everyone was pictured wearing big, fluffy side ponytails that complemented the retro theme and were backcombed to give them a teased finish.

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