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Fortune

Sheryl Estrada

J.M. Smucker’s CFO explains how Uncrustables grew 22% in the latest quarter—and is on its way to being a $1 billion brand

Uncrustables JM Smucker Hostess

(Credit: Courtesy of J.M. Smucker)

Good morning.

The J.M. Smucker Company's namesake jams business, Folgers coffee, Jif peanut butter, and Meow Mix are some popular products in its portfolio. But the Orrville, Ohio-based company is finding its sweet spot with Uncrustables. And now Twinkies is also in the spotlight with the Hostess acquisition.

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