Fitbit is back with a vengeance. When Google acquired the company in 2019, we all thought the tech giant would swallow up Fitbit, throw all its weight behind its Pixel watches and kill off the Fitbit brand as we knew it.
I’m glad to say that hasn’t happened. While Google has pulled the plug on Fitbit’s range of smartwatches, the fitness trackers are still alive and kicking, and – if anything – Fitbit’s had a bit of a renaissance this year.
