Apple's entry into the folding phone market is already causing a stir. The iPhone Ultra is thought to arrive with a slightly different format, with every expectation that Samsung will launch a competitor device of its own in the coming weeks.
While we'll have to wait until September to see Apple's model, there's no shortage of devices to choose from. I've been testing the Samsung Galaxy Z Fold 7, Honor Magic V6 and Motorola Razr Fold which will be among the iPhone Ultra's biggest rivals and there's one area where Apple really needs to improve on the experience.
