As a beauty journalist, I see trends come and go. But rarely have I seen one prevail quite as unwaveringly as the bob. At one point, every new day seemed to bring a new iteration: the French bob, the boyfriend bob, the old-money bob, the Scandi bob—you get the idea. Whatever the prefix, the bob has had a near-total chokehold on hair trends for the best part of a decade.
“I think the bob became so popular because it’s one of those haircuts that gives you a really noticeable change without being completely terrifying,” says Luke Hersheson, celebrity hairstylist and CEO of Hershesons. “You can cut quite a lot of hair off and instantly feel different, but it’s still incredibly wearable.”
