This Morning has come under fire over a "tone deaf" segment during Thursday's instalment of the ITV show.
Holly Willoughby and Phillip Schofield hosted the popular morning programme as usual, from the studio's iconic sofa. The much-loved pair discussed everything from the latest politics, to a potential male contraceptive pill in the UK. The beginning of the show saw the conversation turn to Rishi Sunak's Spring Statement. The Chancellor made a series of announcements on Wednesday, with many Brits agreeing they were not good enough as the cost of living continues to soar.
Phillip told viewers many are "having to choose between heating their homes or feeding their kids". He also said the Chancellor's move to cut petrol by 5p a litre was essentially not going to save motorists any money, as petrol stations have already put prices up by 6 pence in some cases.
