This Morning presenter Vernon Kay was the butt of ITV viewers' jokes on Wednesday morning, as he 'stated the obvious' about headaches during a health segment on the show.
Dr Nighat was on the show on Wednesday to discuss the causes behind headaches, and how to treat various types of pains - including cluster headaches, migraines and even sinus pains.
During the segment, Vernon said: "It is true that a headache is just an ache, in the head", which went down a treat with viewers - for all the wrong reasons.
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Viewers flocked to social media to laugh at Vernon's painfully obvious statement, as one Twitter user said: "A headache is a pain that’s in the head no way #thismorning"
Another said: "A headache is a pain in the head , cheers dr , didnt know that #thismorning"
And a third wrote: "What is a headache? Is it when your head aches I'm guessing #ThisMorning"
A fourth commented: "Haha vernon taking the p*** #thismorning"
People also noted that fellow host Josie Gibson asked a question relating to her own health, meaning she 'avoided' having to try book a doctors appointment, as one Twitter user joked: "Josie has managed to get a Doctors appointment... #ThisMorning"
Another wrote: "Thats saved Josie trying to see a GP, just have a consultation with the studio GP...Ta daa! #thismorning"
More comments praised the pair for their presenting, as one comment read: "#ThisMorning Josie and Vernon are my much preferred presenters. Josie looks amazing today."
This Morning resumes with Josie and Vernon on Thursday, April 14, on ITV from 10am onwards.