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The Independent UK
The Independent UK
Sport
Will Castle

ITV set to beat BBC in battle for Euro 2025 ratings as gamble pays off

ITV are set to leap ahead in the Euro 2025 ratings battle with the BBC when an expected audience of eight million tune in for England’s semi-final against Italy tonight.

It acts as the payoff from a gamble ITV took ahead of the tournament, choosing to have the first pick of the semi-finals which allowed the BBC to cover three of the four quarter-finals. This included England’s dramatic penalty shootout win against Sweden last Thursday.

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