Viewers who tune into ITV regularly are very much used to the run of shows they can expect to see each weekday. The morning line-up typically begins with Good Morning Britain which airs from 6am through to 9am with hosts such as Kate Garraway, Ben Shephard and Susanna Reid bringing viewers the latest news headlines.
Lorraine Kelly's self titled breakfast talk show then runs from 9am to 10am with a range of guests discussing a topical mix of news, entertainment and showbiz. Viewers can then tune in to see This Morning from 10am to 12:30pm, often featuring Holly Willoughby and Phillip Schofield, followed by the Loose Women panel until 1:30pm.
As each show leads onto one another, the presenters will often cross over to the next programme to speak to the host and find out what's coming up. This was the case on Wednesday morning as GMB presenter Kate Garraway, who was joined by guest co-host Martin Lewis, tuned in to speak to Lorraine for a preview.