Good Morning Britain hosts were taken aback as a guest issued a warning to anyone buying a range of household essentials.
Today's episode of the ITV news programme was hosted by Charlotte Hawkins and Ed Balls. The show covered the ongoing cost of living crisis as consumer journalist Harry Wallop demonstrated the sharp rise in food inflation.
The guest appeared on the show with a basket of kitchen basics that included eggs, bread, milks pasta, butter and bananas. He explained how figures from the Office of National Statistics show shoppers could have bought the items for a total of £8.40 based on average prices last year.