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Evening Standard
Evening Standard
Business
Simon English

Rugby World Cup boosts ITV audience numbers, but advertising market 'remains challenging'

Rugby World Cup Philip Schofield Rugby World Cup

ITV today cheered the success of the Rugby World Cup in wooing audiences but warned that the advertising market “remains challenging” and is likely to be down 8% for the full year.

In the nine months to September, revenue was up 1% to £2.97 billion, with growth in digital and the studio arm offsetting ad declines.

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