ITV has announced it will be joining forces with the Disasters Emergency Committee for Concert for Ukraine to raise money for relief appeals.
Airing on March 29, the show will include a lineup of presenters and artists from the world of entertainment to help spread a message of hope and support. The guests are to be announced in the upcoming weeks.
ITV has stated all advertising and sponsorship revenue, estimated to bring in almost £3 million, will be donated to the DEC appeal. Katie Rawcliffe, Head of Entertainment Commissioning at ITV, said “Music is a very powerful tool when it comes to showing support and solidarity, and at ITV we are proud and privileged to be working with Livewire Pictures, Global, M&S and the DEC on such an important and necessary fundraising event.”
