When Ashley Nguyen left Vietnam to study her MBA at the University of Essex, she was hoping for a course which would deepen her understanding of the business world. What she hadn’t bargained for was just how transformative the Director’s Workshops module would be. Little did she know that one of these workshops – a signature feature of the university’s MBA programme – would lead to a job, mentorship and a professional friendship.
After listening to branding expert Avlaro Pastor tell one Director’s Workshop how he helped raise the profiles of sporting stars such as Formula E driver Sophia Flörsch, Nguyen summoned the courage to speak with him.
