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The Guardian - UK

Sport

Tom Garry

London City claim sponsor deal is record and bigger than some in Premier League

NIke London City London City Lionesses Alexia Putellas Michele Kang Mapi León Mary Earps WSL EPL FC Barcelona

London City Lionesses players pose in matching teal Nike jerseys, gazing at the camera — London City Lionesses have announced a landmark multi-year front-of-shirt partnership with Nike. Photograph: London City Lionesses

The Women’s Super League club London City Lionesses’ new front-of-shirt sponsorship deal with Nike is the largest in the women’s game, according to their American owner, Michele Kang.

The length and value of the deal has not been disclosed but sources close to the WSL club are hailing it as a gamechanging moment and Kang claims that it even exceeds some men’s Premier League clubs’ shirt deals.

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