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Evening Standard
Evening Standard
Maddy Mussen

Italian influencer Chiara Ferragni could face prison time over Christmas cake collaboration

Chiara Ferragni is no stranger to sitting front row. An original influencer who made her name for herself in the early days of 2009 thanks to her cult style blog Blonde Salad, Ferragni became veritable fashion royalty in Milan, as well as a well-known figure within the global fashion world. For years she has claimed a seat on the FROW of big-name shows, such as Gucci, Prada and, as recently as this September, Stella McCartney and Schiaparelli.

But this week her front row seat will be in front of a judge rather than a passing parade of models. Ferragni is currently facing trial on charges of aggravated fraud following a Pandoro Christmas cake collaboration with Italian brand Balocco in 2022. At the time, Ferragni and Balocco claimed the Pandoro cake was helping to support children’s cancer research at Regina Margherita Hospital in Turin. If found guilty, she could face up to five years in prison.

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