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Fortune
Fortune
Prarthana Prakash

It wasn't just you—beers have had a challenging 2023 as well, from consumer boycotts and sobering volumes to 'stolen' breweries

a person sitting at a pub counter and holding a glass of beer (Credit: skynesher—Getty Images)

Brewers have had a 2023 filled with curveballs. Early on in the year it was clear that consumers would be battling inflation—signaling damp sales as a result. But then came a wave of problems many businesses could not have predicted.

The high price of food and beverage items impacted beer just as much as items like eggs and cheese, setting the tone for the year to come. Nonetheless, 2023 opened strong with big brewers bringing in strong sales in the first quarter, driven by resilient consumer appetite and Chinese New Year activity.

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