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Tom’s Guide
Tom’s Guide
Technology
Kate Kozuch

'It was never going to be a stripped-down vehicle': Inside the $28,350 Ford Fathom truck's bold bet against low-cost EV startups

Ford Fathom.

Western legacy automakers are facing a lot of pressure. Overseas, EV makers are churning out high-tech electric vehicles faster and cheaper than ever. Back home, startups like Slate Auto are grabbing attention with stripped-down $25,000 electric trucks that ditch the bells and whistles in favor of pure affordability.

That leaves companies like Ford with a tough challenge: building an EV that's both high-tech and genuinely affordable.

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