“It was identical. Same room, same guitar, same movements. It was literally my video… except I’d been replaced”: Guitarists are having their videos stolen, replaced by AI and used to scam people out of money – and nobody is doing anything to stop it

Sophie Lloyd, Sophie Burrell, Becky Baldwin.

The rise of generative AI has brought about a paradigm shift, leaving both artists and music fans scrambling to differentiate between what is real and what is artificial.

Gone are the days when online sleuths were concerned about whether someone was “fake” playing or using a backing track (that’s so 2025). Now, it’s all about whether the guitarist on screen is even human, or just a figment of machine learning and algorithms.