Long before dermatologist-led skincare became the beauty industry’s default badge of credibility, Murad was already setting the bar high. While today’s shelves are crowded with names like Augustinus Bader and Dr. Dennis Gross, Dr Howard Murad was one of the earliest experts to bring clinic-led formulas into everyday bathroom cabinets — and that heritage still holds gravitas today. It’s precisely this legacy that keeps the brand in conversations around the best anti-ageing creams, where science-backed formulas and proven results continue to define the category.
One of its more recent launches, the superactive moisturiser SPF50: brightening (£44, Lookfantastic.com), fills a gap in the market by combining your classic vitamin C day cream and standalone SPF. With its fresh design and more treatment-led finish, this multi-tasker is packed with vitamin C and high-performance actives, working hard as a daily moisturiser, radiance booster and a broad-spectrum SPF. For mature skin routines where simplicity matters, this 3-in-1 performance makes it especially appealing.
