Future generations will look back on 2022 as a catalyst year for the TikTok Women’s Six Nations and women’s rugby, according to Six Nations Rugby CEO Ben Morel.
A return of the stand-alone slot in the calendar and unprecedented broadcast coverage has resulted in this year’s Championship becoming bigger and better than ever before.
Visibility has also been boosted by TikTok becoming the first title partner in the history of the Women’s Six Nations, engaging a younger audience and inspiring the next generation.
