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The Guardian - US
The Guardian - US
World
Oliver Milman

‘It’s sick’: Trump administration uses mascot called ‘Coalie’ to push dirtiest fossil fuel

A cartoon piece of coal dressed as a miner with a coal background
Climate activists criticized the latest attempt by the administration to boost the image of the dirtiest fossil fuel. Illustration: Guardian Design / Getty Images

The Trump administration has turned to an unusual weapon in its attempt to resurrect coal mining – a cartoon lump of coal, complete with giant eyes and yellow mining garb, called “Coalie”.

The administration’s new mascot, kitted out with a helmet, boots and gloves, was introduced in a seemingly artificial intelligence-generated picture posted online by Doug Burgum, Donald Trump’s interior secretary.

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