I was recently exposed to 'The Gap' theory on social media. It's a conscious-buying principle that says you should wait a month before buying anything. Leaving a 'gap' between seeing and securing the item gives you time to really work out whether it's an impulse, trend-led purchase, or something you really want or need.
I'm a big mood-boarder, so I've never really been an impulse shopper (yes, even though I look at homewares for a living). I can't commit to something until I've 'seen' how it will look in my space, so naturally, I liked the sound of 'The Gap' theory. And you know what time of the month is best to sit down and reconsider your month's worth of purchases? Payday.
