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TechRadar
TechRadar
Matt Bolton

It's official: TCL will make Sony's future TVs in a new joint venture — say hello to 'Bravia, Inc'

A glass building, identified as Sony's headquarters by a large Sony sign on a silver panel in front of it.

  • Sony and TCL will officially form a new TV joint venture called 'Bravia, Inc'
  • It's expected to begin operations in April 2027
  • It'll be based in Sony's HQ, and led by members of both companies
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