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Creative Bloq

Technology

Tom May

It's not that 'people don't like change', it's that your logo isn't as good as these

Kleenex Amazon Google Adobe HBO Jaguar

Adobe logo.

It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social media have a snappy comeback: "People are just resistant to change."

No, friend. We're resistant to bad change.

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