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Marie Claire
Marie Claire
Lifestyle
Amelia Yeomans

It’s Not Often That a Hair Dryer Gets Us Talking, but ghd’s Newest Launch Has Exceeded Every Expectation

Street style shot of woman with long brown hair and a fringe.

Truthfully, if there's one type of hair tool that doesn't really get me excited, it's a hair dryer. I have fairly thick hair that takes the best part of an hour to dry, and it always requires further styling with a straightener or curling wand to tame the fluff and flyaways left by blow drying. But, much to my surprise, ghd's newest launch—the Speed Iconic Hair Dryer—is the one exception.

After trying it just once back in November last year, I realised just how different this was to any other hair dryer on the market. It promises ultra-fast drying with no heat damage, creating salon-smooth results. Cutting my hair drying time down to just ten minutes, I can confirm it lives up to every single claim.

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