It is billed as a “miracle” treatment that can reverse ageing and regenerate brain cells. And getting hooked up to IV drips containing NAD+ has surged in popularity, with record Google searches and celebrity fans such as Kendall Jenner and Joe Rogan.
Now NAD+ is being touted in the UK as a treatment for substance misuse. Infusions of NAD+, which is derived from vitamin B3, are being sold across the country as a “clinically proven” and “effective” way to quit drinking or get off drugs.