Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Politics
Shanti Das

‘It’s not ethical and it’s not medical’: how UK rehab clinics are cashing in on NAD+

Illustration of an IV bag, pills, a chart of NAD+ use, the words
Some companies offering miracle cures with NAD+ infusions modified their online wording after being contacted by the Observer. Illustration: Observer Design

It is billed as a “miracle” treatment that can reverse ageing and regenerate brain cells. And getting hooked up to IV drips containing NAD+ has surged in popularity, with record Google searches and celebrity fans such as Kendall Jenner and Joe Rogan.

Now NAD+ is being touted in the UK as a treatment for substance ­misuse. Infusions of NAD+, which is derived from vitamin B3, are being sold across the country as a ­“clinically proven” and “effective” way to quit drinking or get off drugs.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.