The beer industry is experiencing a shake-up. Oversaturation, economic strain, and changing consumer preferences are causing many brands to rethink their products, according to Business Insider. Those who are succeeding and retaining their market share are doing so by making beer dumb again.
“Beer just doesn’t have that same shine or that same relevance. It’s just not as cool anymore,” Dave Williams, president of Bump Williams Consulting, told BI. "These companies are reacting to that and saying, ‘All right, we need to make beer fun.'”
