I know I'm not the only one who's Googled whether a clothing or beauty brand is actually sustainable before. It's a minefield, right? With so much greenwashing, it's often hard to tell the genuinely innovative and game-changing brands from the ones that could perhaps be doing more.
I stumbled across the site Good On You a few years back now, when I'd first joined Marie Claire UK as their Senior Sustainability Editor, and it immediately caught my interest. Essentially a ratings platform, it's used by millions of shoppers all over the world, with fans including actress Emma Watson.
