It’s almost that time of year: Spotify is gearing up to release its annual Wrapped, personalized recaps of users' listening habits and year in audio.
Spotify has been giving its listeners breakdowns of their data since 2016. And each year, it’s become a bigger production — and internet sensation. Spotify said its 2023 Wrapped was the “biggest ever created,” in terms of audience reach and the kind of data it provided.
