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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

“It’s a rallying cry!” behind the scenes on R/GA’s bold response to British sovereignty

RGA Crown Australia Lidia Thorpe Instagram Sydney University
We Are Warriors Take the Crown poster campaign.

We Are Warriors: Take the Crown by R/GA was the winner of the Social Impact award at the Brand Impact Awards 2025.

The project was applauded by the judges for being bold, defiant and galvanising, for having grit and a "super smart" mark that people can really rally behind.

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