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Guitar World
Guitar World
Entertainment
Jamie Dickson

“It needs a tune – but we’ll do that free of charge!”: Meet the Gibson Firebird that Jimmy Page lost in a drinking game with John Bonham

Jimmy Page's Non-Reverse Gibson Firebird III

When it comes to the vintage market, few rules are set in stone. Consider the curious case of the Gibson Firebird. Launched in 1963 to a general shrug of shoulders, not even high-profile exponents like Brian Jones and Blind Faith-era Eric Clapton could boost the model’s sales beyond a desultory trickle.

But as Mike Long of UK vintage specialist ATB Guitars explains, that same outlier status now makes the Firebird an excellent lower-priced entry point for first-time collectors. But when true one-offs come to market – like this stunning non-reverse III circa 1968, with its irresistible Led Zeppelin connection – all bets are off as to what they can command as collectible instruments.

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