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Marie Claire
Marie Claire
Lifestyle
Brooke Knappenberger

It Girls Can’t Get Enough of Spring's Cool Blue Color Trend—Now It’s on Major Sale at Nordstrom

Collage of fashion week attendees wearing spring cool blue color trend.

My minimalist personal style means I tend to stay far away from trendy colors. That being said, one of my 2026 fashion resolutions is to add more whimsy to my everyday wardrobe, and the easiest way for me to do that is to incorporate pops of color. While I won't be going all in on maximalist hues, I did find a shade that still feels true to me: cool blue.

When fashion editor Lauren Tappan first reported on the fashion trend, it was still an emerging hue in Spring 2026 collections from Simone Rocha, Victoria Beckham, and Carolina Herrera. Now, I've been noticing it on It girls everywhere over the last couple of months, and I'm here for it. The icy shade instantly puts me at ease with its serene feel, and it's neutral enough to fit in seamlessly with my capsule wardrobe.

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