There is a Soho House meme account on Instagram with 128,000 followers. Among its recent posts are ones lampooning the exclusive private members’ club for supposed frat boy behaviour and a video with the caption: “Love it when £200 leaves my bank account then I’m told to wait four hours for a table at 3pm.”
It has hit a nerve with some members and investors worldwide. “It’s like this every time, every time I come,” says Zach, an “every house” member, which means he can access all of the 42 houses across the world for £2,920 a year. “You can never get a table, it takes ages to get served, and you’re paying a lot for the privilege of being a member. I don’t really know what the point is any more. It doesn’t feel special, I don’t feel special.”
