After months of speculation, it's official: parent company Oppo is pulling OnePlus devices out of US and European markets. While existing customers are still going to get after-sales support and software updates from OnePlus, we're not going to see any more new phones, tablets, or smartwatches in these regions in the future.
Oppo is branding this as a "strategic" move, but the decision is based on simple economics. OnePlus has always struggled to maintain the all-important carrier relationships in the US, and is being squeezed by Samsung, Apple, Google, and Chinese manufacturers in terms of sales.
