For the upcoming Lok Sabha elections of 2024, Narendra Modi and the Bharatiya Janata Party (BJP) have strategically crafted their narrative around four key pillars: the poor, the youth, women, and farmers, referring to them as the ‘chaar jatiyan‘ (four castes). This rhetoric is a departure from traditional caste politics in India, emphasising development and inclusivity under the pledge for a Viksit Bharat (Developed India). Among these, youth emerge as a critical focus. Prime Minister Modi’s call to action in his 110th ‘Mann ki Baat’, urging first-time voters to participate through the ‘Mera Pehla Vote – Desh Ke Liye’ campaign, underscores the importance of the youth’s engagement in the democratic process.
However, amidst these promises, a pertinent question arises: Does the BJP agenda truly resonate with the concerns of the youth, particularly regarding employment? Using data sourced from the Lokniti-CSDS survey, we attempt to unravel the pulse of the young electorate from Delhi. Conducted in the first week of March 2024, the survey involves interviews with 611 students in Delhi.