NAB’s annual conference starts later this week. And sure as the giant broadcaster confab returns to the cavernous confines of the Las Vegas Convention Center every spring, so too will the latest news, announcements, events and releases touting the further, yet still glacial spread of ATSC 3.0, the digital broadcasting standard that promises so much we’re still waiting to receive.
Branded these days as the all-caps NEXTGEN TV, ATSC 3.0 is a train that’s been just about to arrive for so long I feel like a stranded commuter falling asleep on a bench at the station. It’s like a tech TV version of Waiting for Godot, where an unspecified something is imminently arriving to make everything better, yet never quite materializes before we fade to black.
