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Is This Striking Heavyweight Cruiser Concept More Than Meets The Eye?

A couple of years ago, SWM made international waves, particularly among Harley fans, when it first showed off its Stormbreaker 1200. And, I mean, as our own Enrico pointed out (and as anyone with eyes can see), it's pretty difficult to deny the idea that it's a Harley-Davidson Sportster 1200 clone (in design, at least).

Fast-forward to 2025, and a Stormbreaker-based motorcycle design just took center stage, quite literally, at SWM's EICMA 2025 launch. It's called the Bumblebee Concept (or rather, BUMBLEBEE.Concept, to write it the way the company does), and SWM parent company Shineray describes it as, "the sci-fi mech-inspired concept beast." Alongside motorcycles, the company also took this opportunity to show off its first-ever ATVs to the world, but they don't seem to share any design language with our yellow and black friend here.

This video is entirely in German, but it's a nice walkaround of the concept in question, so you can take it in from every angle. That front brake disc is seriously giving saw blade, no?

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