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Creative Bloq
Creative Bloq
Technology
Tom May

Is this really the most 'creatively effective' print ad ever?

Cadbury
A large outdoor billboard advertisement with a purple background showing four miniature Cadbury's chocolate bars named after the band members of Queen: Freddie Mercury, Brian May, Roger Taylor, and John Deacon, with the slogan "Cadbury All HEROES No Zeros.".

A press release landed in my inbox this morning with the boldest claim I've seen in a long time. Cadbury's latest Heroes campaign has apparently achieved the highest ever score for outdoor advertising (5.9 stars) on System1's "creative effectiveness platform".

Well, I thought, this sounds like big news for the advertising sector. But looking at the ads themselves, something didn't quite feel right about this story. Is this really one of the best print ads of all time?

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