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The Independent UK
The Independent UK
World
Will Graves

Is there such a thing as bad publicity? At the Olympics, curling is finding out ... probably not

APTOPIX Milan Cortina Olympics Curling - (Copyright 2026 The Associated Press. All rights reserved)

The world of curling has spent decades trying to figure out a way to raise its profile beyond the “once-every-four-years” curiosity it becomes during the Winter Olympics.

Turns out, all it took was a graze of a finger on a 40ish-pound piece of granite, an allegation caught on camera followed by an impassioned expletive-laden response.

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