Even though it was beloved, the Honda Element wasn’t exactly a big hit for the Japanese automaker. Its quirky design limited its appeal, but like most automotive oddballs, it has gained a cult following since it disappeared from the market 15 years ago—and it might be making a comeback.
A new report alleges that Honda plans to resurrect the Element by the end of the decade. Production is expected to start in the second quarter of 2029, which means the model will likely go on sale for the 2030 model year. It will allegedly compete against the Ford Bronco Sport and other rugged compact crossovers. How rugged the new Element will be remains a mystery, and details are scarce.
