Let’s play a game. Ask five of your friends what they’re going to be for Halloween, and let’s each make a guess on how many would ponder a costume related to Squid Game. After all, you wouldn’t have too much trouble purchasing one — you can buy official merchandise (and knock-offs) for the show through Netflix’s online store, countless other retailers including Amazon, and as it was recently announced, through an official partnership with another mass marketer, Walmart.
As Netflix’s most successful show of all time continues to hold the world in its palm — the longevity of its complete cultural ubiquity is truly astonishing at this point — and we approach the Halloween season, we’re entering what is soon to be a consumerist flood for Squid Game products. T-shirts! Hoodies! Masks! And of course, the tracksuits!
