Once just a pixelated playground for kids, Roblox (RBLX) has grown into a full-blown digital universe where users play, build, and monetize their own worlds. Known for its build-it-yourself worlds and massive Gen Z following, the company has leveled up big time in 2025.
Shares of Roblox are up 105% so far this year and just hit a fresh high of $127.99 on July 21. A licensing wave brought Netflix (NFLX) and Sega into the mix, while developers cashed in like never before.
